Also refer to the MCom + MIB Student Guide

Description

Through a combination of lectures, case study presentations, group dicussion, and laboratory sessions, this course provides participants with:

1.  Conceptual frameworks for understanding e-commerce as a social and business phenomenon.
2. An analytical and strategic approach to the analysis of e-commerce busness problems.
3. Practical skills inthe technology of website design, implementation, and administration.
4. Oral and written communication, interpersonal, project managment, research and decision-making skills. 
   

1. Understand the concepts and approaches applied to e-commerce within organisations and Computer-Mediated Environment (CME's)
2. Understand contemporary and emerging skills and capabilities required for E-Commerce in the digital age.
3. Understand the infrastructures that contribute to current and emerging E-Commerce frameworks, models and philosophy.
4. Gain an introduction to new e-commerce philosophies and practice based on Web 2.0, Modile Commerce.
5. Gain an introduction tomethodologies to explore and develop insights and strategic conversation on new and emerging e-commerce technologies, products and services.
   

1. E-Commerce Business Models

• B2C e-marketplaces
• B2B e-marletplaces
• C2C and B2C e-marketplaces

    3. Key e-Commerce Support Areas

• E-Auctions
• Security
• Electronic payments systems
• Order fulfilment and e-CRM