Also refer to the MCom + MIB Student Guide

Description

This unit will examine strategic, operational and structural change processes occurring within supply chain and demand chain management based on a value chain philosophy of modern business and consider, amongst other things, the emerging concepts of value, the value proposition, value chain positioning strategy and the management of processes, knowledge, technology and relationships. Further, the unit will also examine the impact of these business concepts upon strategy, design and operations of a firm in the context of products and services they market and the capability building processes they need to engage in to gain competitive edge.

With focus on customer needs, the emerging concept of innovation is key to organisational success. Collaborative arrangements bring about innovation from the perspective of new products or services, new processes or even new ways of managing change, be it incremental or radical, which ultimately provides value to the end customer and other stakeholders. This creative ability arms organisations with competencies which influence firms to gain competitive advantage, increased productivity and improved performance.

Topics

• The new business environment and emerging business models - Supply Chain and Demand Chain management
• Strategic operations analysis and management - the philosophy of value chain
• Role and importance of organisational collaboration in managing innovation – strategy, design, implementation and operations
• Customer Focus and organisational fit/alignment/orientation
• Practical experience through industry Case Studies design and analysis
  
• Services vs manufacturing – similarities and differences
• Performance planning and measurement