The MCom in Marketing is a coursework program consisting of eight units to be selected from the units shown below.
Marketing units (must select at least six units)
In addition, there is a range of optional units from the MCom in Business that is available. Students can take up to two option units as part of the eight units required for the degree of MCom in Marketing.
Optional units (may select up to two units)
- ACCG848 Business and Professional Ethics
- BUS800 Electronic Commerce
- BUS802 European Business
- BUS804 International Business Strategy
- BUS805 Knowledge Management & Organisational Learning
- BUS815 Behaviour in Organisations
- BUS840 Business Project Management
- BUS850 Management of People at Work
- BUS851 Comparative Human Resource Management
- BUS854 Managing Cultural Diversity in Business
- BUS870 International Study Experience
- BUS880 Business Internship
- BUS890 Business Research Project A
- BUS891 Business Research Project B
- ICMS801 Management and Organisations
- ICMS802 Managing Service Relationships
- ICMS811 Foundations of Organisational Performance
- ICMS812 Entreprenuerial Leadership
- ICMS831 International Tourism
- ICMS832 Tourism and Hospitality Marketing
- INOV802 Intellectual Property Creation, Strategy and Management
- INOV827 Entrepreneurship and Business Strategy
Students who have not completed an undergraduate unit in the principles of marketing must take MKTG813 Marketing Principles in their first semester of study.
Note: Some units in the MCom in Marketing are taught in weekend classes.
