Dr Gray's main research interests are in business-to-business and services marketing. He is interested in the formation and maintenance of cooperative and customer-supplier relationships and the formulation, management and implementation process of business and marketing strategies. His recent research focus relates to the nature, development and implementation of relationship management competence in developing successful business partnerships and customer-supplier relationships. Current research is focused on the importance of higher order processing skills on strategic decision making and performance; the role and importance of early intervention strategies which could be used to assist marketing managers during the implementation of marketing plans.