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Formal Name: Lawrence Ang Personal Title: Associate Professor Position: Associate Professor of Marketing, School of Business, Faculty of Economic and Financial Studies Organisational Unit: Department of Business Qualification: BSc, Hons Class 1 (University of New South Wales), PhD (University of New South Wales, AGSM) Telephone:( +61-2) 9850-9135 Fax: (+61-2) 9850-6065 Email: Lawrence.ang@mq.edu.au Location: E4A 638 |
Profile
Prior to joining EFS in June 2007, Lawrence was a faculty member at the Macquarie Graduate School of Management. And before that, he worked for many years as a senior consultant and marketing manager.
He consults in the area of advertising effectiveness and branding for various industries: fast-moving consumer goods, pharmaceuticals, telecommunications and finance.
Research Interests
His current areas of research are competencies in customer relationship management, attention and creativity in advertising and effective celebrity endorsement.
Teaching Interests
Lawrence teaches in the area of marketing management, advertising and marketing research at undergraduate and postgraduate levels in Australia and overseas. He also contributes to executive training for various organisations.
Professional Affiliations
Marketing Research Society of Australia
European Advertising Academy
Association of Consumer Research
Australian and New Zealand Academy of Management
Academy of Marketing, UK
