Recent Publications

Journal Articles

Carter, L. and Gray, D. (2007) “Internal Market Orientation:Initiating and Enhancing Relationships”, The Marketing Review,  Westburn Publishers, UK., Vol 7, No. 4, 385-400.
 
Daruwalla, P., Carter, L. and Howlett, D., (2006) "Business education: enhancing learning through simulations from an Australian perspective", International Journal of Business Research, Vol.V, No. 1, pp 27-37.

Murray, P. and Carter, L. (2005) "Improving Marketing Intelligence through Learning Systems and Knowledge Communities in Not-for-Profit Workplaces (Paper A)," Journal of Workplace Learning, November, Vol 17 Issue 7, 421- 435.

Conference Papers (Refereed)

Carter, L. and Gray, D. (2007) “Internal Market Orientation: Initiating and Enhancing Relationships within the Firm”, Marketing Theory into Practice, Academy of Marketing Conference, July, Surrey, UK, ISBN1-872058-09-4.

Carter, L. and Murray, P. (2007) “Defining Market Orientation Success through Learning Cultures”, Marketing Theory into Practice, Academy of Marketing Conference, July, Surrey, UK, ISBN1-872058-09-4.

Carter, L. and Gray, D. (2007) “Putting Relational Competence Into Internal Marketing” ANZMAC (IN PRESS) December, ANZMAC Conference, Dunedin, New Zealand.

Murray, P., and Carter, L. (2005) "Inter-organisational learning competencies for market orientation: Developmental theory", Convergence and Divergence of Management Theory and Practice, 7 th -10 th December, Australia and New Zealand Academy of Management Conference, Canberra, Australia, ISBN 1 74088 245 8.

Howlett, D., Daruwalla, P., and Carter, L., (2005) "The role of criteria in peer assessments in management education and development: Implications, considerations and findings", Convergence and Divergence of Management Theory and Practice, 7 th -10 th December, Australia and New Zealand Academy of Management Conference, Canberra, Australia, ISBN 1 74088 245 8.

Buchanan, J., Carter, L., and Ng, S. (2004) "Marketing and Ethics in Not-for-Profit Organisations: An Australian StudyMarketing Accountabilities and Responsibilities, 29 November-1 December, ANZMAC Conference, Wellington, New Zealand, (NOMINATED FOR BEST PAPER AWARD).

Carter, L., Howlett, D., and Daruwalla, P. (2004) "Evaluations of a Peer Assessment Instrument on Group Work for Marketing and Management Students: a Multi-Institutional Study", Marketing Accountabilities and Responsibilities, 29 November-1 December, ANZMAC Conference, Wellington, New Zealand.

Murray, P and Carter, L. (2004) Improving Marketing intelligence through Learning Systems and Knowledge Communities in a Not-for-Profit Workplace," Continuous Innovation:Strategic Priorities for the Global Knowledge Economy, 5 th International CiNet Conference, September 22-25, Sydney, Australia.

Carter, L., (2003), "Marketing orientation, societal orientation and organisational learning, in the not for profit/public sector". Celebration of Ehrenberg and Bass,. Marketing Discoveries, Knowledge and Contribution, ANZMAC, 2003 Conference, Adelaide, Australia.

Roberts, Z., & Carter, L., (2003) "The impact of technology-based systems on relationship marketing in the banking sector." Celebration of Ehrenberg and Bass, Marketing Discoveries, Knowledge and Contribution ANZMAC Conference, Adelaide, Australia.

Roberts, Z., & Carter, L., (2003), "Do loyalty programs build a long-term relationship with customers? A banking perspective." Celebration of Ehrenberg and Bass, Marketing Discoveries, Knowledge and Contribution, ANZMAC, 2003 Conference, Adelaide, Australia.

Murray, P., & Carter, L., (2002) "Marketing Orientation and Organisational Learning: Conceptual Theory Development," Marketing Theory, ANZMAC, December, Melbourne, Australia.

Wilkinson, I.F., & Carter, L., (2001), "The attitudes and beliefs of the sponsors of the Sydney 2000 Olympic Games towards managing their sponsorship," Bridging Marketing Theory and Practice, ANZMAC, Auckland, New Zealand.

Wilkinson, I.F., & Carter, L., (2000), "Sponsorship and the Sydney 2000 Olympic Games," Visionary Marketing for the 21 st Century: Facing the Challenge, ANZMAC, Gold Coast, Australia.

Seminar Presentations

“Why Relationship Competence Matters: Improving Internal Market Orientation and Employee Performance”, Doctoral Colloquium Presentation, Academy of Marketing Conference, Kingston Business School, Surrey, UK, July, 2007. WON BEST PAPER AWARD

“Inter-organisational learning competencies, Collaboration and Marketing Orientation in the Public Sector” Presentation to the School of Management, Charles Sturt University, July, 2005.

Working Papers

Murray, P. & Carter, L., (2004), “Improving Marketing Intelligence through Learning Systems and Knowledge Communities in a Not-for Profit Workplace,” Department of Business, Macquarie Business Research Papers, Number 3/2004, ISBN 1 86408 923 7.

Other Articles

Carter, L. (2000), Issues confronting the Retailers of the Blacktown Local Government Area", Western Sydney Research Institute Journal, July, 2000.