Formal Name: Paul Benning Personal Title: Mr Position: Adjunct Lecturer Organisational Unit: Graduate Accounting and Commerce Centre Qualifications: B.Com., M.B.A. (Macquarie) Telephone: (+61-2) 9850-8526 Fax: (+61-2) 9850-9956 Email: paul.benning@efs.mq.edu.au

Profile:

Paul has many years experience in lecturing to undergraduate and postgraduate students in Australia, Hong Kong and Singapore.

With an extensive career in marketing, market research and management consulting, Paul has considerable business experience, in addition to his academic background. Paul is a founder and currently Managing Partner with IBI Partners, a leading market intelligence and consulting firm with operations throughout the Asia Pacific region.

Paul holds a Bachelor of Commerce, a Master of Business Administration and is currently completing his Doctorate of Philosophy degree. His academic and research interests include consumer behaviour, customer relationship management, strategic marketing, social research and demography.

Paul is the author of one of Australia’s leading social research longitudinal studies “Changing Australia” produced bi-annually by IBI Partners, in addition to several leading business and economic publications also produced by IBI Partners throughout the Asia Pacific region.