| Department: | Department of Business |
| Course Type: | Undergraduate |
| Degree Type: | Single Degree |
Key Features
This course has a strong practical orientation on a sound theoretical basis. It involves understanding and anticipating customer needs and wants, then satisfying those needs in a way that generates a long-term flow of profit for the marketing organisation.
Suitable For
Students who want to obtain a strong grounding in marketing theory, reinforced by analysis of the best current marketing practice both in Australia and internationally.
Suggested Programs of Study
The list of suggested Programs of Study for the Bachelor of Commerce in Marketing can be found in the Handbook.
For a list of Suggested Programs of Study organised by Subject, see Degrees by Subject.Career Opportunities
Variety of careers in industry, commerce, banking, commerce, education, market analysis, research, sales logistics and public relations.
Requirements
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Entry Requirements: |
A sound knowledge of mathematics. |
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Course Quota: |
No |
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Work Experience Requirements: |
No work experience required. |
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English Language Requirements: |
Can be accessed from Macquarie International |
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Domestic Students: |
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International Students: |
Course Details
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Minimum Course Duration: |
3 Years |
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Location: |
North Ryde (The course description refer to courses offered at North Ryde Campus only) |
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Mid Year Intake: |
Yes |
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Course Commences: |
March, July |
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Study Options: |
Full-time, Part-time |
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Course Credit Point Value: |
68 |
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Subjects Per Year: |
6-8 |
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Enquiries Email: |
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Notes: |
This course may take longer to complete if students start in July. The total course duration could be 3.5 years. |
Program
Refer to the Handbook for the relevant study pattern or coherent study for this program.
PLEASE NOTE: It is essential that students refer to degree rules and official unit sequences in the University handbook to ascertain their official study program which will vary from the sample program listed here. The university calendar can be found at: http://handbook.mq.edu.au/.
It is highly recommended that students access the website http://www.timetables.mq.edu.au at least two weeks prior to enrolment to ensure a suitable schedule for lectures, tutorials and practical sessions for all enrolled units. Please note that new students are required to have their class timetable officially approved by an Academic Adviser upon enrolment and that it is subject to change due to class availability.
